Behind The Scenes Of Our Biggest Product Launch Yet

Behind The Scenes Of Our Biggest Product Launch Yet

My small biz besties will know that, when it comes to launching a product, what customers see is only a tiny fraction of the work that happens behind the scenes.

For over 6 months, I've been obsessing over colours, testing samples, comparing swatches, designing packaging and making sure every little detail felt just right. The result? The brand new Artful Fox Alcohol Markers!

As a small business owner, I don't have team to help in making these decisions - it's just little old me! But I can promise you lovely lot that every choice has been carefully considered to make sure the finished product offers the best possible balance of quality, usability and affordability.

Why Alcohol Markers?

Alcohol markers have become incredibly popular amongst artists, colourists, journal enthusiasts and crafters thanks to their smooth application, vibrant colours and blendable ink.

However, one thing I kept hearing from colouring communities was that many of the most popular alcohol marker brands felt out of reach for beginners or hobbyists who didn't want to spend a fortune, or have a fortune to spend.

I wanted to create something that was genuinely high quality while still remaining affordable and accessible.

What I Decided To Include

After months of development, the final marker sets will include:

Dual-tip brush and fine nib markers - because nobody wants a chisel tip!

Blendable alcohol-based ink

Colour-coded caps - as close to the actual pen colour as possible

Spare brush nibs - after hearing my colouring girlies moan about fraying brush tips, this one was a 'must-do'

A colourless blender

Carry cases for easy storage - the cute little handle is EVERYTHING!

Swatch sheets to help you choose the perfect shade - you're welcome :)

None of these features ended up here by accident. Every little detail has been carefully chosen based on endless research and feedback from the colouring, journaling and stationery communities. The dream was to create a collection of markers that are a joy to use, affordable and packed with fun little extras that are actually useful.

Built For Creativity

One of the things I love most about all The Artful Fox art supplies is that there isn't a right or wrong way to use them. Some people will use these markers for colouring books. Others will create illustrations, greeting cards, journals, handmade gifts or sketchbook pages - I love that the possibilities are endless!

Almost Ready...

After months of testing, designing, planning and refining, The Artful Fox Alcohol Markers are now approaching launch.

In future posts, I'll be taking a closer look at the individual collections, sharing colour swatches, and everything you need to know before choosing the set that's right for you.

Whether you're a colourist, journal enthusiast, hobby artist or complete beginner, I hope these markers inspire you to pick up a pen and create something you'll love.

Watch this space - there's plenty more to come.

Love, Emma x

 

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